- Long-term partnership will drive the LET’s ambitious growth targets, rapidly expanding its reach, relevance and commercial performance
- Two Circles will bring together broadcast production, content, marketing and commercial strategy to create a connected platform for growth
- Multi-year partnership, supporting the Tour’s international calendar
London, UK – 22 September 2026 – The Ladies European Tour (LET) and Two Circles have announced a multi-year partnership to accelerate the global growth of the Tour and women’s golf, bringing together broadcast production, content, marketing, audience growth and commercial strategy.
The partnership will grow audiences, strengthen connection with fans and unlock new commercial opportunities, representing a significant step in the LET’s ambition to build a bigger and more engaged global fanbase, creating greater value around its events, players, content and commercial rights.
At its heart is an innovative approach to how the LET will reach and engage fans. Two Circles will produce the LET’s events each season, with broadcast production integrated into the LET’s wider digital content, channels, and audience strategy. Creating a more compelling way for fans to discover, watch, follow and engage with the LET throughout the season.
The partnership will support the LET’s international calendar and alongside production, Two Circles will work with the LET to build deeper understanding of its global fan base and use insight to shape how the Tour is marketed, experienced and commercialised.
This will include creating new commercial packages and rights that connect brands more closely with the Tour’s players, events, content and growing global audiences – turning increased interest in women’s golf into sustainable commercial growth.
Tom Phillips, CEO of the Ladies European Tour, said: “Women’s golf has significant momentum globally, and the LET has a huge opportunity to be at the forefront of that growth. We have world-class athletes competing across a truly international calendar and an opportunity to bring their stories, personalities and golf to significantly more people around the world.
This partnership brings together live production, content, marketing, insights and commercial thinking to reach new audiences, deepen fan relationships and grow the LET’s relevance and commercial potential globally.
Two Circles shares our ambition for where the LET can go, and we are excited to build that future together.”
Gareth Balch, CEO at Two Circles, said: “The LET has all the elements to become an even more powerful global sports property: world-class athletes, compelling personalities, an international footprint in a sport experiencing significant growth.
“The opportunity is to turn that into deeper fandom. That means treating production, content, marketing and commercial growth not as separate disciplines, but as connected parts of the same fan journey. By understanding what drives fans to follow, watch and engage with the Tour, we will support the LET to know fans best, converting engagement into long-term growth.”
The partnership will create an integrated platform for the LET to capitalise on the continued growth of women’s golf, connecting its events, content, channels and audiences to drive greater reach, relevance and commercial value.
