The Ladies European Tour (LET) is delighted to announce a two-year renewal of their partnership with Eleiko, which continues as the LET’s official fitness equipment supplier for the 2025 and 2026 seasons.
Founded in Sweden in 1957, Eleiko is a global leader in strength, dedicated to helping people become stronger for enhanced performance in sports and life.
The family-owned company has a long-standing reputation for producing some of the world’s finest weightlifting equipment, showcased at the most prestigious championships and respected strength training facilities worldwide, including the Birmingham 2022 Commonwealth Games, the 2012 Olympic Games in London, and numerous World Powerlifting, Weightlifting, and Para Powerlifting Championships.
The partnership means another two years of supporting the LET and strengthening the Tour’s players, who will receive a travel kit to use throughout the year, to build long term strength whilst travelling to events. It can be transported easily and used at the tournament hotels and golf courses to aid an athlete’s long-term health and fitness. Eleiko will also continue to deliver fitness equipment kit to selected tournaments and to the LET physiotherapy and fitness teams, to help keep the players in peak physical condition throughout the season. After the tournaments have taken place, the Eleiko equipment used in the physio area during the event will be donated by the LET to projects in the local area, continuing the tournament’s legacy.
Alexandra Armas, CEO of the Ladies European Tour, said: “We are delighted to continue working with such a prestigious brand as Eleiko and look forward to developing our ongoing partnership. We are committed to providing our players with the best possible service and resources and through the partnership with Eleiko, we are focused on the important benefits of long-term strength and health for a better overall performance and well-being on and off the golf course.”
LET player Nicole Broch Estrup commented: “Strength and conditioning is such an important part of the modern game and we have been thrilled to have Eleiko equipment on-site at tournaments over the last two years. Players understand the importance of strength and conditioning which is why we are delighted that Eleiko will continue to support the Tour. The world leading equipment will allow us players to continue training and improving to perform optimally every week.”
Erik Blomberg, CEO of Eleiko said: “We are proud to renew our partnership with the Ladies European Tour and grateful for the opportunity to continue supporting players in strengthening their performance. At Eleiko, our vision is to make people stronger, both in their sport and in life. This collaboration allows us to showcase the essential role strength plays not only for professional golfers but for all golf enthusiasts.”
For more information, please visit www.eleiko.com.
