‘RESET TIME’ FOR SPORTS AND SPONSORSHIPS

By Mike Whan, LPGA Commissioner

The most common question sports commissioners hear these days is, “When will sports be back?”

As golf’s global women’s tour, the LPGA was among the first leagues affected by COVID-19. Beginning in late January, with heightened advisories in Asia, we worked with our sponsors to cancel events in Thailand, Singapore and China. However, as the virus spread worldwide, what began as a three-week break has turned into several months. Like most commissioners, I’ve developed more than 10 versions of our 2020 schedule, all based on different “restart” assumptions.

Read the entire story in Sports Business Journal here:

https://www.sportsbusinessdaily.com/Journal/Issues/2020/06/15/In-Depth/Whan.aspx