OMEGA recently announced that it has entered into a ten-year partnership with the Ladies European Tour, further underscoring the brand’s relationship with the sport and its support of professional female athletes. The length of the contract is a testament to the confidence that the brand and the organisation have of the future success of the collaboration.
OMEGA president, Stephen Urquhart, spoke to sportindustry.biz about the partnership, signing Charley Hull as an OMEGA ambassador and his thoughts on the Olympic Agenda 2020.
