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Suresnes, France, March 28th 2012 – Bushnell Outdoor Products, the worldwide leader in golf rangefinders, sports optics and outdoor accessories for over 60 years, announced its partnership agreement with The Ladies European Tour (LET) to be the “Official Rangefinder of The Ladies European Tour” for the years 2012, 2013 and 2014.
Bushnell boasts leading market share in golf Laser Rangefinders with worldwide famous products consistently winning design and performance awards from prestigious organisations. It is this dedication that has made Bushnell the most recognized brand in distance measuring devices for golf over the past 10 years* and the most reputable sports optics brand in the world.
The Ladies European Tour is Europe’s leading women’s professional golf tour and in 2012, operates 26 tournaments in 20 different countries, with more than 300 members who represent over 30 different nationalities from across the globe.
As Official Supplier to The Ladies European Tour, Bushnell Outdoor Products will be the “Official Rangefinder of The Ladies European Tour” and will present products and communicate at selected LET events. Under the terms of the partnership agreement, Bushnell Outdoor Products will also provide The Ladies European Tour with laser rangefinders.
The Ladies European Tour will provide Bushnell with communication material (pictures, logos, etc) for Bushnell’s external communication, amongst other prerogatives granted to its partners.
Guilhem Pezet, Global Sport Marketing Manager at Bushnell, said of the partnership: “Following the success of our 2011 Solheim Cup partnership, Bushnell is thrilled to continue supporting the Ladies European Tour and to help Women Golf Pros in their game and tournament preparation. We are confident that our excellent relations with the LET will be further strengthened by this partnership and that the expertise of Golf Pros will benefit Bushnell’s product development in the future.”
Alexandra Armas, Executive Director of the Ladies European Tour, commented: “The Ladies European Tour staff and players will benefit greatly from using Bushnell Laser Rangefinders: the most complete line of distance measuring equipment in the world. They will provide a valuable practice aid for the players as well as being used by tournament directors and rules officials during their golf course set-up. The LET is delighted to be associated with the leading brand.”
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| The new Bushnell Pro 1M Rangefinder |
Bushnell Laser Rangefinders
Bushnell is the number one Laser Rangefinder in professional golf* and the overwhelming product of choice for players on the PGA, LPGA and Champions Tour*. Bushnell Laser Rangefinders incorporate PinSeeker® Technology, a selective targeting mode, allowing the player to quickly and easily acquire distance to any object on the course without the need for reflectors and without accidentally acquiring background targets. In 2012, Bushnell is launching new rangefinders to satisfy the ever-changing expectations of Golf Pros with the Pro 1M and its incredible ranging capabilities, Vivid Display Technology for all lighting conditions and unprecedented accuracy.
Bushnell Outdoor Products, which includes such well known brands as Bushnell, Bollé and Serengeti as well as other quality outdoor accessory brands, has a reputation for developing and marketing the highest quality and most reliable performance products which seek to enhance the experience of outdoor and sports enthusiasts.
*Research data provided in 2011 by the Darrell Survey Co, the golf industry’s official equipment tracking authority.
Bushnell Laser Rangefinders, except slope models, are legal for tournament play subject to local rule R&A/USGA 14-3.
