PRODUCED BY MUSIC STRATEGY COMPANY WAVZE. WRITTEN AND PERFORMED BY HAYLEY MAY.
LISTEN HERE
25 July 2024, St Andrews, Scotland: The R&A has announced today the new official anthem for the AIG Women’s Open, ‘Rising Up’ by Hayley May. The AIG Women’s Open, one of five major championships in women’s professional golf, will be held at the iconic Old Course in St Andrews this summer from 21-25 August. Listen to the track here.
‘Rising Up’ was crafted to give the AIG Women’s Open a distinctive and memorable sound for years to come. The anthem aims to connect with Gen Z golf fans and inspire young people to engage with the sport. It captures the journey of top professional golfers striving to achieve their goals, highlighted by the recurring lyric, “No one can break me when I’m rising up.” As music and sport become increasingly interlinked, it was important for The R&A to create a unique soundtrack that resonates with the women in golf.
Produced by singer-songwriter Hayley May and music strategy company WAVZE, ‘Rising Up’ is an uplifting dance anthem that aligns with the identity of the AIG Women’s Open for 2024. It merges historic golf courses and world-class athletes with a contemporary musical approach.
May is known for her exceptional vocals on tracks with DJ Joel Corry, as well as collaborations with Gorgon City and TCTS. She will also be performing the track and a full set on the Sessions stage on Thursday 22 August in the Festival Village.
Zoe Ridgway, Championship Director of the AIG Women’s Open at The R&A, said, “The AIG Women’s Open is a prestigious championship that brings together the world’s best golfers on renowned courses. To celebrate and support these elite athletes, we aim to attract large crowds to witness and engage with them at the AIG Women’s Open. That’s why we’ve enhanced the overall fan experience at the Championship.
“The ‘Rising Up’ track is a fantastic way for us to reach a broader audience and introduce new generations to golf. Hayley and WAVZE have done an outstanding job of creating something that resonates with the spirit of the Championship. It’s an exciting time for women’s golf and the AIG Women’s Open as we strive to bring fresh energy to the sport.”
Hayley May said, “I’m so excited to be part of this track for the AIG Women’s Open. Creating ‘Rising Up’ was such an inspiring process. Women’s sport is on the rise and we wanted to capture that energy. I can’t wait to hear everyone singing and dancing to it this summer. The whole journey of making this track was amazing and I loved every moment of it.”
Greg Davies, co-founder and CEO of WAVZE, said, “WAVZE is a trusted music resource for some of the world’s most recognizable sports rights-holders and brands and we are delighted and honoured to have produced ‘Rising Up’ for The R&A and the AIG Women’s Open. Hayley May is an extremely talented singer-songwriter and, we believe, has set exactly the right tone for this esteemed championship.”
The R&A’s objective for the AIG Women’s Open is to continually inspire younger generations to embrace the sport and its talented athletes. As part of this effort, The R&A introduced a live music element at last year’s Championship at Walton Heath, with Ellie Goulding performing live. This year, the concert aspect will return, with Tom Grennan announced as the headliner for the Championship at St Andrews.
Tickets to the AIG Women’s Open are now on sale via aigwomensopen.com. Adult tickets are available from £20, with Saturday tickets including a full day of golf action and entry to the evening headline concert priced at £55.
A number of offers are also available, including a £10 discount when booking a weekend bundle and a saving of £40 when booking the five-day ticket offering. Mastercard holders are also eligible to receive £5 off their transaction when booking with a valid Mastercard on checkout.
To encourage children and young people to attend the AIG Women’s Open, The R&A will continue the successful ‘Kids go Free’ programme on Wednesday, Thursday, Friday and Sunday, which provides children under-16-years-old free entry to the Championship when accompanied by a paying adult. Half-price youth tickets are also available on those days for 16-24-year-olds. Junior and youth tickets for Saturday’s golf action and the evening concert are £20 and £40 respectively.
Hospitality packages are also on general sale, offering an unrivalled way to experience the Championship in which guests can enjoy over ten hours of world-class action and fully inclusive hospitality. Visit www.aigwomensopen.com for further information.
Stream ‘Rising Up’ on Spotify and Apple Music.
For information on the AIG Women’s Open or to purchase tickets, please visit www.aigwomensopen.com
About the AIG Women’s Open
First established in 1976 and now owned by The R&A, the AIG Women’s Open is one of five major championships in women’s golf.
Each year 144 players compete for the championship trophy with the low amateur, who plays 72 holes, awarded the Smyth Salver.
The AIG Women’s Open will be played at the Old Course, St Andrews from 21-25 August 2024. Future venues will include Royal Porthcawl (2025) and Royal Lytham & St Annes (2026).
The Championship is the showpiece for The R&A’s commitment to growing women and girls’ golf via the Women in Golf Charter. The AIG Women’s Open aims to champion the changing face of women’s golf; to inspire, engage and provoke in order to challenge perceptions that will shape the future of the sport.
The AIG Women’s Open is proudly supported by AIG, HSBC UK, MasterCard, Mercedes-Benz, Mitsubishi Electric, Nikon, NTT Data, Rolex, Suntory, Toyo Tires and Visit Scotland.
About AIG
American International Group, Inc. (NYSE: AIG) is a leading global insurance organization. AIG provides insurance solutions that help businesses and individuals in approximately 190 countries and jurisdictions protect their assets and manage risks through AIG operations and network partners. For additional information, visit www.aig.com. This website with additional information about AIG has been provided as a convenience, and the information contained on such website is not incorporated by reference herein.
AIG is the marketing name for the worldwide operations of American International Group, Inc. All products and services are written or provided by subsidiaries or affiliates of American International Group, Inc. Products or services may not be available in all countries and jurisdictions, and coverage is subject to underwriting requirements and actual policy language.
Non-insurance products and services may be provided by independent third parties. Certain property casualty coverages may be provided by a surplus lines insurer. Surplus lines insurers do not generally participate in state guaranty funds, and insureds are therefore not protected by such funds.
About The R&A
The R&A group of companies was formed in 2004 to take on The Royal and Ancient Golf Club of St Andrews’ responsibilities for governing the Rules of Golf, staging The Open, golf’s original championship, and developing the sport. The R&A World Golf Museum in St Andrews is part of The R&A group.
Together The R&A and the USGA govern the sport of golf worldwide, operating in separate jurisdictions with a commitment to a single code for the Rules of Golf, Rules of Amateur Status and Equipment Standards. The R&A, through R&A Rules Ltd, governs the sport worldwide, outside of the United States and Mexico, on behalf of over 61 million golfers in 146 countries and with the consent of 165 organisations from amateur and professional golf.
The R&A has responsibility for running a series of world class amateur events and international matches in women’s and girls’ as well as men’s and boys’ golf. The R&A stages the AIG Women’s Open and works with the European Tour to stage the Senior Open presented by Rolex.
The R&A is committed to investing £200 million over ten years in developing golf and supports the growth of the sport internationally, including the development and management of sustainable golf facilities. For more information, visit www.randa.org.
